GW Portal A modern wizard in everyday's life.

6Nov/170

Have you ever put everything you’d into composing guest blog posts, only for them to fall flat?

You look at your analytics and hang on for the hordes of site visitors to arrive.

Lots of time later, and your guest blogging endeavors have failed to achieve some traction.

Does green living sound familiar?

The issue with guest blogging is that it is not a magic bullet for blog growth.

And several of your guest articles will fade into obscurity, simply to collect dust on someone else's blog.

however, the fact remains that it does not need to be that way.

These days, I will show you how to obtain a competitive edge over some other guest bloggers that are vying for the same attention that you are.

You'll discover ways to make your written content stand out, easy methods to select the proper sites to contribute to and also how to get extra clients.

You will also learn four blog post sorts that will significantly increase the visibility of yours.

Ready? Let's dive in!

Fast links:

Where many guest bloggers go wrong (and what takes place if you obtain it right)
7 smart tricks to get the approach of yours from shaky to rock solid
Four types of blog posts which will help make you an instant hit
Where the majority of guest bloggers go wrong (and what happens when you obtain it right) Guest blogging is work which is hard, right?!

It takes time, effort, dedication and a smart strategy to create the magic happen.

And which doesn't mean you need to quit.

It is not difficult to write a few guest posts as well as fast jump to the realization that you've wasted your time.

Here's what you have to ask yourself:

Why didn't it work? And how can I adjust the strategy of mine to make it work?

So what happens when you get your guest blogging strategy right?

Guest blogging took Buffer from zero to 100,000 customers, but have you thought about those of us that aren't running a software company?

Elna Cain went from zero to a full-time freelance writing money, while just working part-time. And that happened in less than a year, partly thanks to writing guest posts for totally free.

And returned when we first launched UK Linkology a few years ago, I spent a number of days writing for other blogs every month.

The result? We hit five figures per month in about five weeks, largely as a result of guest posting on the sites that our target customers visited.

These sites didn't send us a lot traffic, though they did send us super engaged visitors that ultimately became clients, who stayed with us for many years.

(Note: UK Linkology is the company I would once work at, as well as left to focus on blogging full time, then returned as a co founder previous year).

Now you know what can occur when guest blogging is done correctly, we should take a deeper look at just what you have to do to create the miracle happen!

7 smart ideas to take the strategy of yours from shaky to rock stable Several of these suggestions are quick to execute, and others take more hours & some added tools.

But all of them is going to help you create a stellar strategy to have your guest posting initiatives to the next level.

Tip #1 - Contribute to sites that aren't a misuse of your time
Here is the deal:

The majority of blogs you can contribute to aren't worth the time of yours since they do not have an engaged audience.

So how do you find blogs really worth contributing to?

You have to vet each blog and when you are thinking "should I pitch them holding a guest post idea?" ask yourself these questions:

Do they have an interested audience? Comments are an excellent warning but pay attention to quality - a lot of spam comments are a red flag.
Do they reply to comments? This is a sign that the blog owner cares about engaging with the audience of theirs, and the blog is active.
Do they sufficiently share their own content? If they don't put time into sharing their personal content, they likely won't spend time that is much sharing yours.
Does my best audience align with this particular blog? You need to enjoy an "ideal audience" that you would like to reach, as well as the blogs you contribute to should speak to that same audience.
Do they give a link and writers credit to their blog/landing site in an author bio? You will set a lot of effort into composing content, so the minimum you need to find is a byline with a link to the site of yours.
Do they've the potential to get site visitors or are merely there too many distractions? Numerous distractions may mean they won't refer that much traffic as a blogging site with an ultra clean layout. Several of these sites continue to be worth adding to because they've engaged audiences and provide excellent social proof. Without a doubt they'll send you much less traffic, although the quality is important also.
To begin with, you may find you need to contribute to little blogs. Because larger blogs sometimes ask for samples of posts you have written for other websites.

Not generally, but from time to time.

Tip #2 - Use guest blog posts to establish the email list of yours In the author bio of yours, you should always relate to a landing page where readers are able to download your lead magnet. Or in case you've multiple lead magnets, use whichever is the most appropriate. Do you have any ideas at this stage? There is a great deal in the body of knowledge surrounding guest post cost see this here https://iguestblog.com. You can find there is much in common with topical areas closely resembling this one. You should take care about making too many assumptions until the big picture is a lot more clear. It is always a wise decision to determine what your circumstances call for, and then go from that point. We will tie all together plus give you a hint of other necessary information.

Do not do what I did when I started and just connect to my homepage (which didn't have an opt-in form at the time), along with sometimes my Twitter account. *face palm*

To get started you'll need:

A lead magnet
A landing page
An email provider
Here is an example of the author bio of mine on SmartBlogger (Formerly Boost Blog Traffic):

SmartBlogger Blogging Wizard

The primary link goes to this landing page, in which readers can download every one of the checklists and guides I offer for free to my members.

The page seems something like this (at time of publishing this blog post, I make changes every so often):

Landing Page

I applied LeadPages* to develop this particular landing page - and it did not take long to do (LeadPages is a paid service that requires month payment).

Though you will find a bunch of various other tools you are able to apply for this particular, check out the post of mine on landing page plugins for WordPress to master more.

So what about your lead magnet?

The top lead magnets have a tendency to be sandals that solve particular problems.

Mine is fairly broad, but I've gone more for general value.

Do you need to write a massive ebook or perhaps create 15+ guides? Nope!

You could do a checklist, template, a collection of energy or maybe something else.

As soon as it is ready, you are able to host it using one tool like Dropbox. After that allow it to be easy for your subscribers to print on download by including a back link to your confirmation page & your welcome email.

Sue Anne Dunlevie wrote a good post outlining all you need to grow your list using guest blogging - choose the post here.

Tip #3 - Connect before you pitch Blog editors get huge pitches from people they don't know.

So the pitch of yours could be the best in the world, but it is absolutely no assurance that you will land that guest posting opportunity.

Well, an excellent pitch helps, do not get me wrong. But wouldn't you want to do everything you might to land that opportunity?

Here's the solution:

Individuals are a lot more prone to react in a good way to folks they recognize.

This may be as easy as:

Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These're simply the basics, and if you're wanting to connect with A-listers in your niche, you'll need to get creative. Ana Hoffman's post on "11 Memorable Ways In order to Gain An Influencer's Attention" is an excellent place to start.

But more often than not, the most effective way to associate with somebody is to get in the inbox of theirs as Jason Quey discusses in his blog post on influencer marketing lessons.

For most, this can be as simple as doing a discussion by replying to a blogger's email newsletter.

Don't ask them to do anything, or maybe pitch them - only engage them in conversation.

This is precisely how Ryan Biddulph of Blogging From Paradise initially associated with Chris Brogan. And it resulted in all types of things which is excellent like shares and testimonials of his products.

The any other reason connecting first is a good suggestion is since it pushes you to have to learn the blogger that you'll inevitably pitch.

You will gain a much deeper understanding of the kinds of subjects they publish and also how they create.

So, you are able to make use of most of this particular comprehension that you have developed if you eventually send them a pitch.

When you ultimately write the pitch of yours - it is going to be much better.

When you are prepared to pitch, I suggest you check out this particular article by Karol K. He interviewed 11 blog editors about the most beneficial pitches they have ever received as well as pulled out some solid conclusions.

Tip #4 - Reply to every single comment To a lot of us, that has become practically 2nd nature by now.

although it's essential because when someone has taken the time to make a significant comment, it's only appropriate to reply if only to thank them. Better yet, add to the discussion and also keep it going.

Even in case you end up contributing to a blog in which the owner does not respond to comments - you should.

Blog user feedback are a good way to find out from your readers, gain feedback and be familiar with them better.

When it pertains to publishing guest posts, 1 of the pet peeves of mine is once the guest blogger doesn't reply to comments.

In case that takes place, they won't get one more opportunity to contribute to my blog.

Tip #5 - Advertise your guest post as you would any other posting on your own blog Don't just leave it as much as the blogger to get all of the visitors to your post, and share it on Twitter the moment and also think that's enough.

Because that is not sufficient to get the results you want.

I have seen several bloggers land an effective guest blogging business opportunity and barely promote their post at all.

And sure, the whole idea of guest blogging is helping you get to a bigger market. But when you contribute an article to a very popular blog, your usual promotional efforts will have a much larger impact.

So leverage every single marketing strategy you can - the personal network of yours, influence marketing, niche bookmarking websites, email outreach, social media and most of the typical things.

Check out my big traffic generation tips article and put together your special promotional checklist. There will probably be some niche specific tactics you are able to use too.

And be sure to consider promotion while you're setting up your guest posts, regardless if you are coming up with topic suggestions to pitch.

BuzzSumo

You could also try searching the blog's URL in a tool like Buzzsumo to get a concept of what subjects get most shares.

Tip #6 - Let the world know Who you are able to assist and also How your guest post will clearly show your author bio below it, so you have to make sure it sends the right message.

For instance, if you're working to get freelance writing clients and you don't mention it in your bio, you'll find it hard to land new clients.

I have employed a plenty of writers for various projects through the years, as well as one of the primary ways I've found them is since I have read through a small number of the posts first, and spotted they provide freelance writing providers in their author bio.

A great illustration for freelance writers is David Hartshorne's author bio on WP Superstars:

David Hartshorne Author Bio

Quickly you can see David offers freelance writing services, and he caters to solopreneurs & small businesses.

He mentions WHO he is able to help, HOW he is able to help them, and the specialty of his for good measure.

Comments (0) Trackbacks (0)

No comments yet.


Leave a comment

No trackbacks yet.